Table of Contents

High-level comments

• This is a direct response ad between 60s-120s; goal is to either

  • b2c: drive viewers to start a 7-day free trial of Motion (CTA)
  • b2b: book a demo. If you are doing a b2b video you’ll need to explicitly say both “book a demo or start a 7-day free trial”

• Hook is critical on YT due to 5s skip button; needs to capture attention and disqualify people not looking for the solution we provide. We’ve seen the following do well

  • Fast cuts, brand mentioned early and shown persisting in background
  • Sentences are interrupted, loop from high tension moment later in video
  • Sound effects are satisfying
    • Example: literally something is on fire (eg Squatty Potty)
  • I ask for at least 2 additional hook variations in the submission (3 final videos) to increase your chances of making a winner
  • YouTube Creator $ Bonuses

• Subtitles are mandatory and help with conversion

  • Stay out of danger zone in bottom 15% of video vertical. Sometimes YT will automatically place a banner there to help with conversion/ drive action

    

    

• CTA notes

  • This is what the ad will likely look like. Notice where the CTA button is towards the bottom left
  • Either draw specific attention to this (”click the button HERE” pointing to where the button is) or mention it (”Click the button below” or “click below”)

  

• Show don’t tell. Use animations/ GFX to convey more information than what a script can do

  • For example Monday.com benefits screenshot

• Your best shot at making is winner is by first using Motion for 48-72hrs and not Google Calendar/ Apple Notes, etc. (think of it as a calendar/to-do list detox)

  • Product understanding will distinguish your creative significantly.
  • Our highest paid YouTube ad creators make $60K/year - they have worked with us 1y+ and actually use Motion day to day

Product Questions

1. Briefly describe your product and what it does

Main value proposition:

• combines calendar and to-do list into one app.
• AI executive/ personal assistant that shuffles your tasks around your events to make the perfect schedule so you meet all your deadlines.

<aside> 🚫 Most Common Misunderstandings

1. We do not move your EVENTS (eg meetings, doctor appointments, client calls) around on your calendar. We move your TASKS which are made in Motion (make slide deck, finish sales report, design landing page)
2. Our “Booking” tab aka scheduler is a feature that replicates Calendly letting external people like vendors and clients book time on your calendar. This is not our main value proposition so no more than 10% of ad time should focus on this

</aside>

1. What problems is your product solving?

• Save busy professionals time (especially people in client and professional services who have many tasks, projects, meetings and live by their calendar)